Skip to Main Content

Weeknight Workshop: Titles, Loglines & Taglines

—Published on 10th Jan, 2022.

Image Caption:

Your film’s title, logline and tagline are often among the first things audiences will learn about your film, which is why getting them right is so important! Established screenwriters, directors and producers can spend many hours drafting and re-drafting loglines and taglines, trying to condense their film’s story to the clearest, most concise kernel. And that’s because they know that these seemingly simple sentences will be used to market their films forever!

FILMCO is pleased to present its first weeknight workshop in our film development series: Titles, Loglines and Taglines. In this two-session 90-minutes each workshop, director Phumi Morare will lead participants through the process of developing compelling titles, loglines and taglines. This workshop will include assignments and feedback, to make sure participants embed what they’re learning.


Date: Wednesday 26th & Thursday 27th January 2022
Time/Duration: 6:00 PM- 7:30 PM AST/ 90 minutes
Location: Online (Zoom)
Book Online Now: Tickets are $450 TTD. Click HERE to register and purchase your ticket.

FILMCO members/students (with a valid student ID card) can receive a 50% discount on the ticket price. To receive a discount code, please email

Participants can also pay for the workshop via online bank transfer. Email us at for banking details.


Participants should have a basic understanding of filmmaking but it is not necessary.

About the Facilitator: Phumi Morare

Phumi is a South African writer/director based in Los Angeles. She is passionate about redeeming the African and feminine identity through cinema. She enjoys exploring the female gaze’s influence on telling intimate, human stories of everyday people. Phumi’s short films have played at international film festivals including Telluride Film Festival, Clermont-Ferrand Film Festival, and the American Black Film Festival. Phumi’s short film, Lakutshon’ Ilanga (When The Sun Sets), is a 2021 Student Academy Award Winner and a 2021 Student BAFTA Award Nominee. It also won the HBO Short Film Competition at the 2021 American Black Film Festival. Phumi’s upcoming project, Why The Cattle Wait, was selected for the 2021 Berlinale Talents Durban program, and the 2021 Tribeca Chanel ‘Through Her Lens’ Women’s Filmmaker Program. Phumi completed her MFA in Film Directing at Dodge College at Chapman University. She freelances as a strategist at Statement Films, a company that incubates African women content creators. Phumi previously worked as a junior producer at a boutique film production company in South Africa where a show she co-created was commissioned by the SABC, the national broadcaster. Phumi uses her skills from her background in investment banking at Goldman Sachs in London and management consulting at McKinsey & Company towards film financing and strategy. 

Choose Your Currency
USD United States (US) dollar