Weeknight Workshop: Visual Marketing 101
—Published on 1st Mar, 2022.
Let’s face it, when we’re choosing a movie to watch on Netflix, a bad poster or production image can be a major deterrent in a sea of better choices. Conversely, a good poster or production still can make you watch a movie, even if you’ve never heard of the director or any of the film’s stars. That’s because visual marketing is so powerful! And those images are everywhere: on social media, in distribution catalogues in film festival catalogues, on web-based streaming sites, posters and invitations, billboards and signage. Yet all-too-often, filmmakers ignore or skip over these critical aspects of their film’s marketing, severely impacting their film’s chance of success.
FILMCO is pleased to present Visual Marketing 101, in which graphic designer and uwi lecturer (part-time), Ayrïd Chandler unpacks the elements of a successful poster or production still, and guides participants through all the elements of strong visual marketing for their films.
The workshop would be helpful for designers, filmmakers, film strategists, producers and photographers interested in film-related photography.
Logistics
Date: Monday 21st & Tuesday 22nd March 2022
Time/Duration: 6:00 PM- 7:30 PM AST/ 90 minutes
Location: Online (Zoom)
Book Online Now: Tickets are $450 TTD. Click HERE to register and purchase your ticket.
FILMCO members/students (with a valid student ID card) can receive a 50% discount on the full ticket price. To receive a discount code, please email admin@filmco.org.
Participants can also pay for the workshop via online bank transfer. Email us at admin@filmco.org for banking details.
Prerequisites
Participants should have a basic understanding of filmmaking.
About the Facilitator: Ayrïd Chandler
Ayrïd Chandler is a solopreneur and graphic designer based in Trinidad and Tobago. She graduated with honours from Savannah College of Art and Design, Atlanta in 2012, earning her Bachelor of Fine Arts degree (B.F.A.) in Graphic Design. Post graduation, she has worked with Abovegroup, Lonsdale Saatchi & Saatchi, trinidad+tobago film festival, NEW FIRE Festival, TEDxPortofSpain and her client list includes 3canal, Freetown Collective, Trinidad and Tobago Civil Aviation Authority, Trinidad and Tobago Red Cross Society, Fashion Focus, T&T ROCKS, CreativeTT, Massy Trinidad All Stars and the Central Bank of Trinidad and Tobago.
Ayrïd runs her own design studio, Ayrïd by Design, which focuses primarily on branding. Through her business, she produces a line of locally themed greeting cards called Trini Lyrics as well as teaches online design courses. She is also a part-time lecturer at the University of the West Indies St. Augustine where she teaches year-two design students.